How to Strategically improve Growth of Your Instagram profile
When dealing with Instragram, the issue of how to grow your following can quite literally be the million-dollar question.
With an Instragram market that is already saturated with successful individuals, it can seem hard, if not impossible, to break into the exclusive click of popular profiles.
This can be troubling for both individuals and for businesses, as increased popularity often leads to monetary endorsements, a growing reputation, and a larger consumer base.
But what are the best ways to go about growing your Instagram following so that you can get the most out of the experience on both personal and professional levels?
The truth is: growing your Instagram profile can take time and a lot of hard work, but by following a few easy-to-follow steps, you can help point your profile in the right direction for growth and development.
Below you will find our comprehensive guide on how to grow your Instagram following in both personal and professional capacities, but first please note the following:
Your Instagram profile is going to take some investment, and we don’t necessarily mean the financial kind. Consider these as one-time investments that will lay the foundation for your profile and give you the sleek and professional look you need to succeed.
What to Know Before Starting
Before even making your first post, there are many aspects you should consider in order to make sure that your first step into the Instagram market is the right one.
Your Vision—You should have a clear vision in mind before making your first post. You can also consider this your goal because it’s what drives every post you make. Having a coherent vision makes sure that all of your Instagram posts—from the content to the hashtags—is consistent with the image you’re attempting to present. Failure to maintain a stable image can put others off and drive away followers. Your Instagram identity should be as solid as your real one so that followers know exactly who and what they’re following. This, in turn, builds trust between you and your followers and helps establish a better reputation for you or your business in the online world.
Your Content—While related to the vision of your profile, your Instagram content warrants its own consideration because it is what directly creates your image to your potential followers and customers. Having content that is not aligned with your vision for the profile can be detrimental to its overall success, so take extra precaution to approve content before it’s ever posted. This is increasingly important in an era where people and companies are vilified over posts and mistakes—even years after they happen.
Before you start posting, make sure that you or anyone who posts on your behalf knows just exactly what kinds of topics and posts are off limits. Don’t let anyone, including yourself, ruin the image and reputation of your Instagram profile. Instead, stick to a consistent type of content posting that will help make your followers feel appreciated and keep them amused.
Your Brand—Make sure that your brand has a distinct identity before you start posting. This, too, is intricately tied to your vision and content but is of note because of its crucial importance. Your brand is something that you’re carrying over with you on either personal or professional levels, and it needs to be consistent across the board.
If you’re looking to become famous on social media, for instance, don’t develop a whole new persona on Instagram than you do on other outlets such as YouTube. This can leave your followers wondering just what’s going on and place a seed of distrust.
Nothing quite tolls the death bell on social media more than being called a fake.
Additionally, if you’re starting your Instagram profile on the behalf of a company, make sure that you are putting out an image that aligns with the business’s overall brand. Again, it’s best to be consistent because adopting different attitudes across various social media platforms can make your businesses appear disjointed and unprofessional.
Stick with a personal or professional brand and let it drive what your Instagram profile becomes. Don’t deviate this without much careful consideration, and you’ll find that you get a growing follower base because of it.
As you begin to present a stable, specialized brand image, you will see an increase in your profile’s overall traffic as your followers begin to grow.
Your Colors—Before you get started, make sure that your brand and vision are represented not just through the posts that you will make, but also through the colors and logos that you use. Having this extra consistency provides a sense of stability and professionalism that will attract followers to your profile. You can rise above your competition and get ahead in a saturated market by having every detail, including your colors, reflect a single, cohesive vision and brand.
Getting Started Growing Your Account
With those considerations in mind, it’s time to look at other steps that must be taken in order to ensure the maximum growth of your Instagram account. Be sure to look at each aspect in detail so that you can start applying this advice to your own profile. We’re sure that you will start to see an increase in followers no time.
Below is our comprehensive guide to establishing a successful Instagram profile:
- Make a Good First Impression—Like it or not, first impressions stick, and it’s of the utmost importance that you wow people at first glance if you’re looking to quickly grow your followers.
What better way to do that than have a distinct profile picture that captures the attention of those who see it? Whether you’re going for something interesting or overly-beautiful, your profile picture is your first chance to make others click on your Instagram profile.
The importance of this cannot be overstated. Having an amateur or unengaging profile picture can keep your potential followers away.
It’s also best to choose a profile picture that fits with the overall content and brand that you are trying to give off. Don’t choose a profile picture that has nothing to do with what you’re going for because you may risk damaging your reputation. If people click on your page because you have an image of a muscle car, for instance, and you post on nothing but how to save wildlife, you’re going to draw ire from many.
Instead, make sure that your profile picture fits your overall brand and gives off an image that represents you.
This is especially important for companies who are looking to develop a social media platform. Logos are a great way to have an easily-recognizable profile, but be aware that if you’re just starting out, your logo might not hold much weight. Consider adding a little pizzazz to the logo or using another type of image entirely to help draw people to your page.
- Write an engaging Instagram bio—Your bio is your second opportunity to tell potential followers who you are and what you do.
Don’t blow this opportunity.
Try to make your bio as engaging as possible through the use of emojis, power words, and demonstrations of your authority. This helps create trust between you and users viewing your profile.
Emojis are a great way to add spice to your biography and keep it from looking dull. Be careful to use them well, however, as you don’t want them to cheapen the effect of the image you’re wishing to present—especially if your profile is for a company. Go for something that looks professional or adds humor to you biography so that you can keep your readers‘ attention. Witty uses of emojis are long-lasting and can help endear your profile to a wider audience.
The use of power and loaded words helps give authority to your profile. Establish yourself as an expert in the field you’re posting in to build greater trust with your potential followers. Do your best to use precise language that paints you as a leader others should follow, and you may be surprised that many of them actually will.
Don’t underestimate the power of a strong Instagram biography and take the time to carefully-craft yours before ever going live. Be sure to update it when needed, too, so that your followers can stay up-to-date on your profile’s purpose.
- Wield the Power of the Blue Badge—Instagram’s blue badge is designed only for celebrities, public figures, and famous brands and offers a way for consumers to know that they are following the real deal. If you meet certain eligibility critieria, you can request for blue badge verification under the settings tab.
If you’re blue badge eligible, make sure to take advantage of the perks that come with it. By having a blue badge, you’re better able to attract followers who my know you, as they will be automatically signaled to know that you’re not a fake or imposter account. This will allow your fans to follow you and let you get the most out of your account.
In order to apply for Instagram’s blue badge, you must first:
- Be a well-known celebrity, public figure, or brand—Instagram will check this through different news sources and outlets
- Have a complete profile and at least one post
- Able to authenticate that you are who you say you are
- Be consistent—In order to get the most out of your profile, be sure that you are consistent with the information that you give out, including: your phone number, email, location, and other forms of contact information. Make sure that you use something that you will easily remember and that will connect seamlessly with your accounts that you have across your brand. This streamlines the process for both you and your followers and boosts your overall credibility.
- Use your brand colors in your content—Make sure that you are constantly reinforcing your brand’s image by selecting content that contains its colors. If your colors are red and blue, for instance, be sure to incorporate this into your content. This strengthens your brand’s image and increases its top-of-mind awareness with your followers.
Having this connected look across your brand will also attract potential followers who are drawn in by the stability of your presentation. With proper attention to your brand’s colors, you can ensure that your Instagram reputation will increase as you show off a professional and polished image that puts you ahead of your rivals and competitors.
- Provide engaging content that others want to see – Your content needs to be attractive on multiple different levels.
The first consideration you should make is if the content is appropriate to your brand and the image you’re projecting. If it’s not, no matter how tempted you are to post it, don’t. You don’t want to give your followers mixed signals and end up making enemies with others for posting something that you probably shouldn’t have. And if you just have to post it, make sure you do it under myday.
Make sure that your posts are controlled and strategically-made so that you can avoid unnecessary conflict.
But that’s only the first step. Your content also needs to be something that people actually want to see. Make it funny or aesthetically pleasing. Be creative and post something that catches your followers‘ eyes.
Whatever you do, don’t be boring. This will put people off and turn them away from your profile. Make sure to post content that will keep your followers engaged by checking to see which of your posts do the best and make more like that. Keep track of your data so that you will never have to disappoint.
- Strategically plan the myday section—Make sure that the photos saved under the myday section are engaging and aesthetically pleasing to look at so that you have a nice cover of images that draws people in.
The Bottom Line
Growing your Instagram profile isn’t always easy, but it can be done effectively by utilizing a strategic approach. Before starting your Instagram, make sure that you have a clear brand and direction in mind so that you can appropriately plan the content of your posts.
Make the most out of your posts by making them good-looking and crowd-pleasing, and save nice pictures to your myday for a nice cover.
Overall, make sure that you are presenting the right image for your Instagram following to grow.